📜 My entries this month
📖 My daily playbook
Do this every working day. Use Claude (claude.ai) to draft every email — never send a generic blast.
🌅 Morning (first 2 hours)
- Replies first — answer every reply from yesterday within the hour. A warm reply is worth 20 cold emails.
- 20 NEW outreach emails minimum: 10 corporate (D&D, office lunches, festival catering) + 10 venues (event spaces, condo function rooms, community clubs, studios — anywhere without a good halal Indian caterer).
- For each one: open the target's website, copy their about/events page into Claude with the prompt below, personalise, send.
☀️ Midday
- Follow-ups — day 3, day 7 and day 14 after the first email. Most deals close on follow-up, not first touch.
- Call the 3 hottest prospects. Email opens the door; the phone closes it.
🌆 Afternoon
- EDM block (once a week): pick the theme (Deepavali packages, D&D season, wedding fairs), write the copy with Claude, then brief Ashvika (graphic designer) for the visual — she designs, you send.
- ⭐ Reviews (your incentive!): message 3 recent happy customers asking for a Google review — send the direct review link. Every review counts to your score.
🌙 Before you stop (5 min)
- Log it all above — emails, corporate count, company names, venues fixed, reviews. Not logged = didn't happen.
📅 Weekly: Monday — review your pipeline against the month's $170k target · 2 venue site visits · refresh your templates with Claude once a month.
🤖 Claude prompt — venue collaboration (copy, then paste the venue's website text after it):
"Write a short, warm partnership email from Raja's Catering (halal-certified Indian catering, Singapore, from $15/pax, full buffet setups) to this venue. Goal: become their recommended halal caterer — we bring our wedding & corporate clients to their space, they refer us to their bookers. Personalise it using their website below. 120 words max, one clear call to action for a 15-min call. Their website says: …"
🤖 Claude prompt — corporate client:
"Write a short email from Raja's Catering (halal-certified Indian catering, Singapore) to this company's HR/events team pitching catering for their D&D, festive celebrations and office lunches — buffet from $15/pax, delivery or full station setup. Personalise from their website below. 100 words, friendly, one call to action. Their website says: …"
🤖 Claude prompt — review request (WhatsApp):
"Write a 2-sentence friendly WhatsApp message thanking a customer for their catering order last weekend and asking them to leave a Google review, with the link at the end. Warm, not pushy."